Craft Beer - Investment

Roadhouse Brewing Co.

Roadhouse beer was born in a garage in Jackson Hole, WY. Its taste became legendary, and demand compelled it to expand into a local pub, the Q Roadhouse. Soon it was the most talked about brew in town.

A bear head logo is shown on the side of a mountain.

Founders Colby Cox, real estate developer, and Gavin Fine, restauranteur, needed help to scale up, design and further develop their iconic brand. We jumped in feet first. 

Nailing the essence, message and P.O.D. of the brand were key to securing RBCo’s position in the crowded craft beer market. BREAD worked directly with the co-founders to create, build and launch Roadhouse Brewing Co. Today, Roadhouse is served in bottles and cans throughout the Pacific Northwest.

A white building with a large sign on it's side.
A row of bottles sitting on top of grains.
A round coaster with the words roadhouse brewing co. A round coaster with the words roadhouse brewing co.

We partnered with Grammy award winning designer Matt Varnish, creating all elements of the RBCo brand… writing and designing a brand book and visual vernacular that would become the go-to guide for all things Roadhouse.

A book with an image of a bear on the cover.
A black and white photo of the water

To extend RBCo’s reach, we designed 107 unique bottle caps and created contests, promoting not only the ethos of the brand but its authentic Jackson Hole lineage.

A wall of beer bottle caps with different designs.
A can of beer and a can of soda.

While great tasting, regional flavors sell the beer, the merchandise that goes with it solidifies its cool factor. We designed a flurry of t-shirts, hats, hoodies, onesies, sweatpants and barware that quickly became must-haves. Today you can buy an entire wardrobe..and outfit your home bar all in Roadhouse style!

A woman holding a beer in her hand. A man wearing a hat sitting at a table with several beers. A man wearing a black shirt with a bear on it. A man and woman standing next to each other.
A box sitting on top of a barrel.

The Roadhouse website includes “What’s on Tap,” and “Dry Goods” the mercantile shop… as well as local Jackson Hole events, detailed information about the company’s ethos, sustainable initiatives, and the unique Belgian inspired brewing process that makes Roadhouse – well- Roadhouse!

A website with a bear on it and some beer.

Vision + Project Management Services

Developed Roadhouse Brand Identity

Wrote, Designed, Developed Brand Story Book

Created Website wireframes and templates, copywriting and design

Consulted on Interiors for Brewery store + GastroPub

Designed branded Merchandise + Apparel

Developed Social Mission strategy

Created Iconic marketing campaign: 107 original bottle caps

Interviewed and hired personnel

Secured Seed Round Investors

Three people sitting around a fire at night.

Bread Ventures is an RBCo Equity Investor and Advisory Board member.

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