Roadhouse beer was born in a garage in Jackson Hole, WY. Its taste became legendary, and demand compelled it to expand into a local pub, the Q Roadhouse. Soon it was the most talked about brew in town.
Nailing the essence, message and P.O.D. of the brand were key to securing RBCo’s position in the crowded craft beer market. BREAD worked directly with the co-founders to create, build and launch Roadhouse Brewing Co. Today, Roadhouse is served in bottles and cans throughout the Pacific Northwest.
While great tasting, regional flavors sell the beer, the merchandise that goes with it solidifies its cool factor. We designed a flurry of t-shirts, hats, hoodies, onesies, sweatpants and barware that quickly became must-haves. Today you can buy an entire wardrobe..and outfit your home bar all in Roadhouse style!
Developed Roadhouse Brand Identity
Wrote, Designed, Developed Brand Story Book
Created Website wireframes and templates, copywriting and design
Consulted on Interiors for Brewery store + GastroPub
Designed branded Merchandise + Apparel
Developed Social Mission strategy
Created Iconic marketing campaign: 107 original bottle caps
Interviewed and hired personnel
Secured Seed Round Investors