Based in Charlotte, NC, Abundant Power was in the technology business, but no one knew it. The team used innovative data analytics to anticipate and remedy comfort and functional building issues, but their name sounded like an energy provider.

A group of pipes that are connected to the wall.

Evaluating the consumer face of competitors, we knew Pointguard needed distinctive branding and clear communication to set itself apart.

Owner Shannon Smith asked for the almost impossible…a tag line that would be the “Just Do It” of building analytics. He was delighted when we offered him his category, trust, and deliverable in two simple words….


“Building Confidence.”

A blue dot is shown in the middle of a circle. A poster with the words building confidence in front of three different colored buildings.

BREAD chose a colorway that was not represented in building analytics, and graphics that would say “fresh, accessible, forward thinking.”

A series of four images with different shapes and colors.
A color system with four colors and three different types of font.

Vision + Project Management Services

Name Generation

Tagline Communication

Brand Story

Brand Development

Logo, Icon, Standards

Emails, Postcards, Poster, Signage development



A series of images with different shapes and sizes.

This September, Abundant Power made made its relaunch debut as “Pointguard” at CRETech NYC…opening to rave reviews!

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