Project Blue

Project Blue is a partnership between Cops and Kids. Its mission is to transform the perception of officers’ roles in the community by partnering with local youth outreach programs.



A group of young people in football uniforms.

Bread worked with the Crown Robinson Foundation to create the brand identity, communication, name and site design and development for the not for profit.

A blue and black logo for project blue

Project Blue brings cops and kids together. Police officers have unique skills and experiences and when they work directly with kids and communities, positive transformative relationships grow.


Our goal was to create a brand and site that communicated that bond and highlighted the many initiatives that Project Blue was undertaking.

A group of people are gathered around in the grass. A page with information about the team garcia youth boxing. A blue and white page with a picture of people. A group of people standing next to each other.
A navy blue hat with the letters pb la on it. A blue hoodie with the words project blue written on it.

Project Blue is on a mission to build trusting relationships between community members and the officers who serve them.

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