Hard Seltzer

Crafty Fox

Bread Ventures was brought on to create a new hard seltzer brand for a brewery on the West Coast. We developed seven different concepts each with a unique name, story, social mission, and place in the market. While everyone had a different favorite, the founders of Bread were partial to Crafty Fox!

Hard Seltzer is booming. Customers are craving new flavors and brands. Carving out a niche in the marketplace wasn’t our challenge, deciding which concept to go with was!

Vision & Creative Services

Competitive Market Analysis

Concept Ideation

Name and Tagline Generation

Communication Development


Working with designer Jim Kennelly on concept development was a dream. We look forward to building out the brand, its aesthetic, and its communication.

See other projects