Burn 60 studios

Burn 60 is high-intensity interval training fitness program in Brentwood and West Hollywood, CA. Owner Janet Crown was the first to bring HIIT fitness to the Los Angeles area, but her brand was not as strong as its ardent following.

A man is running with the words

Passionate instructors, a personal training vibe and a founder who did classes alongside her clients gave Burn 60 a community feeling.

We created communication that focused on the amazing workout, but also the incredible atmosphere where everyone felt supported, encouraged and motivated.

A person holding a green apple and a bottle

We started on this project as we always do with a vision board and a story about the brand. From there we dove into creating a new brand identity, collateral, signage, web design and development and interior direction for the gym. The positive atmosphere was summed up with the new tagline:

“Train Hard, Train Happy.”

A collage of different women 's clothing and accessories.
A red business card with the number 1 on it. A series of circles with different colors and sizes.
A business card, envelope and a phone.
A gym with many different types of exercise equipment.

Vision + Creative Services

Brand Identity Refresh

Messaging + Communications

Interviewed + Hired Burn 60 CMO

Collateral: Brochures, Signage, E-mail templates

Website Wireframes, Copywriting, Development

Merchandise Souring and Design


A red hoodie and a white bottle

Today Burn 60 is a thriving popular neighborhood spot that supports an enthusiastic community of fearless athletes.

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