A new neighborhood gem developed by Danny Meyer’s Union Square Hospitality, Daily Provisions was still in its infancy when we were brought in to ideate on possibilities for extending the brand. The best part of working on this project… first dibs on the maple glazed crullers!
BREAD studied the foot traffic patterns of the neighborhood, the rhythms of its residents, the offerings within the surrounding blocks. We saw opportunities to make DP an integral part of the lives that passed by each day.
Adding a curated artisan marketplace, ideating on more inviting seating, activating the sidewalk, and featuring seasonal offerings were a few ways we suggested to create unique brand standards for DP.
Created alternate scenerios to define Brand Identity
Designed Iconic Look + Feel to carry across all future outlets
Presented a new Brand Story
Brainstormed ownable elements that would set Daily Provisions apart