A chance meeting at LAX airport between Bread Ventures co-founder Amy Jurkowitz and Dr Lisa Grant led to a collaboration to re-brand and re-imagine Lisa’s orthodontist practice.
She wanted to stand out from other orthodontists in both look and feel. First up was a nuanced name change from Lisa Grant Orthodontics to Grant Orthodontics. Right off the bat the practice felt more expansive. Then came writing a tag line that would express the spirit of Grant Ortho. “We Go The Extra Smile!”
Next came designing a new look with bright, electric colors, creating a modern fresh tone.
Once approved, we translated the feel into a logo…then collateral…signage…interiors…merchandise and finally a website that would bring it all home.
Logo, Icon, Standards
Emails, Postcards, Poster, Signage development