Intimate Apparel - Investment


Giapenta, a Direct to Consumer lingerie brand, sits at the intersection of science, comfort and beauty. Female founder Kris Strouthopoulos saw a niche in the market, created a proprietary temperature sensitive fabric, and set out to create intimates with a patentable difference.

A woman wearing blue bra and holding her arm.

In the world of lingerie, there has always been a binary choice. Wear functional brands designed for support or fitness or sexy brands designed for fashion and fun. With Giapenta, you no longer have to choose.

A woman in red lingerie poses for the camera. A woman in black body suit posing for the camera.

The name “Giapenta” hearkens back to founder Kris’s origin story. Based on the Greek word meaning “forever,” Giapenta’s design is bold, smart and intuitive for lasting style. But more than simply a designer brand, Giapenta is creating a community of strong diverse women carving their own paths with head and heart.

A chart showing the different types of brand architecture. A blue and white graphic with the words

Bread worked with the Giapenta team to translate their ideas into a cohesive, iconic look and voice.

Starting with the brand architecture we helped them articulate their story through copy, taglines, and key messaging to ensure the Giapenta point of difference was loud and clear across all channels.

A blue background with the word giapenta written in white. A collage of blue and white images with quotes. A series of images showing different colors and patterns. A woman holding onto a bag with the word diapenta on it

Vision & Creative Services

Communication Direction

Tagline Development

Logo and Icon Re-design

Color Palette, Typography, Pattern Direction


A billboard with a woman in blue lingerie.

It is our pleasure as advisors and investors to watch the all female Giapenta team thrive!

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