Based in Connecticut, Advanced Grow Labs produces cannabis plants and products for the medical industry. While the company stands for quality and safety, their branding and site did not inspire confidence. BREAD presented the AGL team with updated branding and a new communication system to help consumers understand the benefits and usage of the various strains and strengths.
Packaging was a key consideration in the design of AGL’s offerings, as the labels needed to include an abundance of required legal information, branding and communication. Flexibility was essential as sublinguals, vapes, topicals and edibles all differ in size and legal language.
Our challenge was to design labels and merchandise that would appeal to consumers and encourage brand pride and loyalty.
Category + Market Research
Brand Identity Development: Logo, Icon, Pattern, Typography
Ideate Distinctive Packaging Options
Label Communications + Design