Treehouse is a new hotel brand launched by the SH Group, creators of 1 Hotels. Bread was brought on early in the process to ensure that the founder’s vision for the first Treehouse, opening 2019 in London, matched its execution. We weighed in on every touchpoint of the brand – from its interior and design aesthetic to its language, motif, messaging and impact.
Nestled on busy Langham Place, just minutes from the Oxford Circus Underground and Regent Street, Treehouse London has an eco-forward, playful, fun, witty, surprising aesthetic and vibe.
Treehouse is woody and wild, evoking the excitement, anticipation and adventure of climbing up inside your own hideaway…to make lasting memories.
We also designed a capsule collection of apparel and gifts to be sold in the on-site boutique.
Vision Mood Boards
Icon and Design Element Development
Brand Ethos, Standards, Sustainability Credo