Treehouse Hotels

Treehouse is a new hotel brand launched by the SH Group, creators of 1 Hotels. Bread was brought on early in the process to ensure that the founder’s vision for the first Treehouse, opening 2019 in London, matched its execution. We weighed in on every touchpoint of the brand – from its interior and design aesthetic to its language, motif, messaging and impact.

A bunch of birdhouses hanging from the side of a tree.

Nestled on busy Langham Place, just minutes from the Oxford Circus Underground and Regent Street, Treehouse London has an eco-forward, playful, fun, witty, surprising aesthetic and vibe.

Treehouse is woody and wild, evoking the excitement, anticipation and adventure of climbing up inside your own hideaway…to make lasting memories.

A green tree and house logo for treehouse london. A woman laying on top of a bed in a room.

Our work culminated in a Brand Book that captured the vitality of Treehouse…30 pages that will serve as a playbook for the SH Group sales team, designers and hotel staff, and will be used to teach future partners about the ethos and energy of this inventive brand.

A tree with lights hanging from it's branches. A collection of items are displayed on the website. A large clock tower in the middle of london. A room with two beds and a window.

As part of Treehouse’s iconic nostalgic look, we engaged three talented illustrators to create a suite of mismatched patterns. Whimsical and memorable, they incite happy unexpected moments throughout the hotel.

A colorful striped pattern is shown on paper. A pattern of green leaves on a white background. A pattern of green trees with houses on them. A collection of birds and butterflies on a dark blue background.

We also designed a capsule collection of apparel and gifts to be sold in the on-site boutique.

A group of people wearing different colored shirts.

Vision & Creative Services

Vision Mood Boards

Typography Study

Icon and Design Element Development

Pattern Creation

Brand Story

Brand Ethos, Standards, Sustainability Credo

PR Statement

Stay tuned to see more Treehouses popping up in backyards and urban jungles near you!

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