Treehouse Hotels

Treehouse is a new hotel brand launched by the SH Group, creators of 1 Hotels. Bread was brought on early in the process to ensure that the founder’s vision for the first Treehouse, opening 2019 in London, matched its execution. We weighed in on every touchpoint of the brand – from its interior and design aesthetic to its language, motif, messaging and impact.

Nestled on busy Langham Place, just minutes from the Oxford Circus Underground and Regent Street, Treehouse London has an eco-forward, playful, fun, witty, surprising aesthetic and vibe.

Treehouse is woody and wild, evoking the excitement, anticipation and adventure of climbing up inside your own hideaway…to make lasting memories.

Our work culminated in a Brand Book that captured the vitality of Treehouse…30 pages that will serve as a playbook for the SH Group sales team, designers and hotel staff, and will be used to teach future partners about the ethos and energy of this inventive brand.

As part of Treehouse’s iconic nostalgic look, we engaged three talented illustrators to create a suite of mismatched patterns. Whimsical and memorable, they incite happy unexpected moments throughout the hotel.

We also designed a capsule collection of apparel and gifts to be sold in the on-site boutique.

Vision & Creative Services

Vision Mood Boards

Typography Study

Icon and Design Element Development

Pattern Creation

Brand Story

Brand Ethos, Standards, Sustainability Credo

PR Statement

Stay tuned to see more Treehouses popping up in backyards and urban jungles near you!

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