Haven x Port

A Connecticut medical cannabis producer invited BREAD to create a new recreational brand with a local feeling.

We named it Haven x Port.

A person on top of a boat in the water.

The cannabis business is exploding. But with so many varieties and so much hype, it is hard for new users to distinguish between brands, benefits and potencies.

We created Haven x Port as the locally grown premium choice, with clearly listed attributes and ingredients, making it accessible for both new users to the category and experienced users.

A close up of a bottle of beer

The name Haven x Port references the New England coastline, chock full of traditions and a passion for home grown history.

A sign that says sail away on it.

In researching the cannabis sector, we became accidental experts on innovative delivery systems and the affects of plant varietals. We realized just how confusing the category might be to a new user.

We saw opportunities to extend the Haven x Port line into sublingual, edibles, and aroma therapies…and to develop a system to easily navigate the shelf when entering a recreational dispensary.

Three bottles of water are shown in a row. A group of different types of pens and pencils.
A woman with red lipstick and a cigarette in her mouth.
A red, white and blue logo for an open plan.

As the Cannabis Industry continues to gain traction, we welcome opportunities to creatively expand into this growing market.

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