Brady Miller

A sportswear line with the authentic spirit of the American team player, started by a celebrated local lacrosse coach.

A black and white photo of an old car with a surfboard on the roof.

M11 Lacrosse group came to BREAD with a new concept for a retail sportswear line for men, women and children.

We developed and created the graphic identity, wrote and designed a Brand Book for use with investors and consulted on the fabric sourcing, design and manufacturing of the range.

A car is parked on the side of the road.
A black and white image of the same equation.

We interviewed Brady, the founder, and told his story…a tale of hard work, pitching in, practical jokes, and family values.

A group of people standing next to each other.
A book with pictures of people in it

9 brothers. 2 sisters. Growing up, they were as much a team as they were a family, and lacrosse was their sport.


BV Inspiration Board:

A collage of various pictures with a man in the middle.

Vision + Project Management Services

Start Up Name Generation

Go-to-Market Strategy + Positioning

Graphic Identity

Brand Book for Distribution Channels

Apparel Sourcing + Design

A book with an image of a car on the cover.
A family photo of brady miller and his family.

Today, the name “Brady Miller” is synonymous with “lacrosse” and extolling positive values throughout sporting New England.

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