Brady Miller

A sportswear line with the authentic spirit of the American team player, started by a celebrated local lacrosse coach.

M11 Lacrosse group came to BREAD with a new concept for a retail sportswear line for men, women and children.

We developed and created the graphic identity, wrote and designed a Brand Book for use with investors and consulted on the fabric sourcing, design and manufacturing of the range.

We interviewed Brady, the founder, and told his story…a tale of hard work, pitching in, practical jokes, and family values.

9 brothers. 2 sisters. Growing up, they were as much a team as they were a family, and lacrosse was their sport.


BV Inspiration Board:

Vision + Project Management Services

Start Up Name Generation

Go-to-Market Strategy + Positioning

Graphic Identity

Brand Book for Distribution Channels

Apparel Sourcing + Design

Today, the name “Brady Miller” is synonymous with “lacrosse” and extolling positive values throughout sporting New England.

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