A sportswear line with the authentic spirit of the American team player, started by a celebrated local lacrosse coach.
M11 Lacrosse group came to BREAD with a new concept for a retail sportswear line for men, women and children.
We developed and created the graphic identity, wrote and designed a Brand Book for use with investors and consulted on the fabric sourcing, design and manufacturing of the range.
We interviewed Brady, the founder, and told his story…a tale of hard work, pitching in, practical jokes, and family values.
9 brothers. 2 sisters. Growing up, they were as much a team as they were a family, and lacrosse was their sport.
BV Inspiration Board:
Vision + Project Management Services
Start Up Name Generation
Go-to-Market Strategy + Positioning
Brand Book for Distribution Channels
Apparel Sourcing + Design
Today, the name “Brady Miller” is synonymous with “lacrosse” and extolling positive values throughout sporting New England.